Head of Growth, Admissions and Marketing - International School

Key Responsibilities

Admissions Strategy

• Lead the entire admissions journey from first enquiry to enrolment.
• Improve every stage of the admissions funnel.
• Design scalable admissions processes and procedures.
• Create an exceptional experience for prospective families.
• Increase enquiry-to-visit conversion rates.
• Increase visit-to-enrolment conversion rates.
• Improve admissions response times.
• Develop a culture of continuous improvement throughout the admissions process.

Marketing & Lead Generation

Develop and execute a comprehensive marketing strategy to increase both the quantity and quality of admissions enquiries.

Responsibilities include:

• SEO strategy.
• Local SEO.
• Website optimisation.
• Conversion Rate Optimisation (CRO).
• Google Ads.
• Meta advertising.
• Digital campaigns.
• Content marketing.
• Email marketing.
• Brand awareness campaigns.
• Lead generation strategies.
• Referral programmes.
• Partnerships.
• Event marketing.
• Reputation management.

The successful candidate should understand how every marketing activity contributes to admissions growth and return on investment.

Brand Strategy

• Strengthen the St. Anne's brand positioning.
• Ensure consistency across every communication channel.
• Improve the school's digital presence.
• Develop compelling messaging.
• Enhance storytelling.
• Increase brand awareness amongst both local and international families.
• Position St. Anne's as one of the leading British international schools in Spain.

CRM & Sales Process

Own and optimise the school's CRM and admissions pipeline.

Responsibilities include:

• CRM implementation and optimisation.
• Lead qualification.
• Pipeline management.
• Marketing automation.
• Sales automation.
• Lead nurturing.
• Reporting dashboards.
• KPI reporting.
• Admissions forecasting.
• Data quality.
• Customer journey optimisation.

Artificial Intelligence & Automation

Artificial Intelligence will play a central role in the future growth of the school.

The successful candidate should already have practical experience implementing AI solutions that improve efficiency, scalability and commercial performance.

Examples include:

• AI-powered lead generation.
• AI-assisted SEO.
• AI content generation.
• AI-powered social media management.
• AI-assisted marketing campaigns.
• AI-driven email nurturing.
• AI chatbots.
• AI customer support.
• AI agents for admissions.
• Workflow automation.
• Process automation.
• CRM automation.
• Prompt engineering.
• Knowledge management.
• Business process optimisation using AI.

We are looking for someone who actively embraces emerging technologies and continuously identifies opportunities to automate repetitive tasks and improve operational efficiency.

Digital Presence & Content

Lead the school's digital strategy across all channels.

This includes:

• Website strategy.
• Social media strategy.
• Content planning.
• Photography and video direction.
• Copywriting.
• Email communications.
• Digital campaigns.
• Community engagement.
• Analytics.
• Performance optimisation.

Analytics & Performance

The candidate should be highly data-driven.

Responsibilities include:

• Building dashboards.
• Tracking KPIs.
• Measuring ROI.
• Analysing conversion funnels.
• Campaign analysis.
• Forecasting.
• Continuous optimisation.

Leadership

• Lead and develop the Admissions team.
• Work closely with the CEO.
• Collaborate with the Principal and academic leadership.
• Coordinate external agencies and suppliers.
• Build a culture of accountability and continuous improvement.