Senior Fan Experience Manager - Sports Multinational Company

Fan Experience Strategy & Design

• Own the strategy and creative vision for the end-to-end fan journey across physical and connected touchpoints.
• Define what a distinctive fan experience should feel like and create practical principles that can be scaled across different venues and markets.
• Design reusable formats that build global recognition while leaving room for meaningful local adaptation.
• Define a tiered portfolio of fan experiences and products, ranging from premium VIP offerings to accessible participation opportunities, ensuring engagement across diverse audience segments and creating new commercial opportunities.

Programming & Innovation

• Own the fan-facing programme across stages, opening ceremonies, athlete appearances, fan zones, and agreed entertainment formats.
• Develop fresh and innovative event concepts throughout the year that respond to local audiences and keep the experience engaging and surprising.
• Create show frameworks and participation mechanics in partnership with relevant marketing, sporting, and commercial teams.
• Identify, test, and refine ideas that deepen emotional connection, participation, and fan satisfaction.

Collaboration & Implementation

• Work closely with event promotion teams to brief promoters on fan experience strategy, formats, objectives, and responsibilities.
• Build highly collaborative relationships with event operations, sporting departments, teams, athletes, promoters, agencies, and suppliers.
• Partner closely with digital teams to ensure a connected fan journey, integrating physical and digital experiences before, during, and after events.
• Select and manage creative and experiential agencies, ensuring their work aligns with the overall strategy and elevates execution standards.
• Support implementation at priority events while maintaining a clear distinction between experience ownership and operational delivery.
• Travel regularly to key events throughout the season to gather insights, develop new fan concepts, and continuously enhance the event experience.

Feedback & Continuous Improvement

• Create a consistent approach to fan feedback, observation, and post-event reviews.
• Use participation data, audience sentiment, promoter feedback, operational learnings, and available audience insights to evaluate experiences and formats.
• Recommend what should be repeated, refined, or discontinued, maintaining a practical experience playbook for promoters and delivery teams.
• Manage assigned budgets and external partners with a strong focus on value creation and accountability.