Guardar Volver a la búsqueda Descripción Resumen Otras ofertas Added 27/10/2026Fluency in English is a mustAt least 4 years of experience in CRM (ideally Braze)¿Dónde vas a trabajar?A fast-growing international entertainment group, offering the dynamism of a scale-up combined with the resources of a global market leader in festivals, music and live experience.DescripciónLead the onboarding of each festival into the Central Marketing CRM Team, assessing its current CRM setup as a first step: some festivals already run on Braze with existing journeys and data, others use a different platformFor festivals already on Braze: audit existing journeys, segments, and data quality, then migrate and rebuild them to centre of excellence standard within the shared workspace architectureFor festivals not on Braze: within their existing platform identify and execute quick wins. Ready them for migration to Braze, including data migration, list cleanup, consent/GDPR checks, and initial journey setup, working with the Head of CRM and Digital Team on the buildSequence and prioritise the migration roadmap across the festival portfolio in agreement with the Head of CRM, balancing festival calendar dates against migration effortDocument the as-is state, risks, and dependencies for each festival before migration, so gaps (e.g. missing consent records, poor data hygiene, no prior CRM activity) are known and planned for rather than discovered mid-migrationOnce migrated, own the CRM plan for every festival in the Market portfolio, adapting the centre of excellence lifecycle templates and segmentation architecture to reflect local fan behaviour, language, cultural context and the unique festival experienceBuild and maintain a market-level campaign calendar aligned to each festival's on-sale, lineup, and ticketing milestonesAct as the CRM authority for the market, flagging where central templates don't fit local fan expectations and feeding that back to the Head of CRMFor Festivals on Braze - build, deploy, and maintain core Braze lifecycle journeys for Iberian festivals: cart and browse abandonment, pre-event, post-event, and cross-festival journeysDevelop and manage planned campaign sends across email, SMS, and WhatsApp for on-sale announcements, lineup reveals, urgency and scarcity triggersOwn segmentation within market, ensuring messaging, channel choice, and timing reflect local fan preferences and cultural nuance rather than a generic portfolio defaultMaintain working knowledge of Iberia's cultural context, language nuance, communication norms, and channel preferences (e.g. WhatsApp usage, regional holidays, local event calendar), and apply this to every journey and campaignFeed market-specific learnings and fan insight back to the Head of Fan CRM to inform portfolio-wide strategy and the Fan Single ViewProgressively build fan-level personalisation for the festival as Fan ID data matures, moving from festival-level segmentation to individual behavioural targetingMaintain and share CRM audience exclusion lists with the relevant Performance Marketing contacts to prevent paid media cannibalising fans already in owned journeysTrack and report CRM revenue contribution and cost-per-repeat against festival planWorks closely with each festival marketing team (and, where relevant, their outgoing during migration to gather data, access, and historical context)Works with each festival to create an annual CRM plan detailing the weekly activations/campaigns in channelContent briefs derived from the CRM plan are delivered to each festival to ensure the content required for Email, SMS, In app push and Whatsapp is received back from the festival well within timeDelivers weekly CRM performance and revenue reporting to the individual festivalsDelivers weekly audience exclusion lists to the relevant Performance Marketing teamReceives creative assets from the Festival and the Studio team for use in email, SMS, and WhatsApp communicationsShares market and festival learnings and fan insight with the Head of Fan CRM, Market Teams and the Festivals¿A quién buscamos (H/M/D)?Proven track record in developing and delivering CRM strategies that drive measurable known audience (fan) engagement and revenue growthDeep understanding of audience segmentation, lifecycle marketing, and fan/customer data management across multi-market consumer businessStrong analytical capability with experience translating data insights into actionable marketing decisionsAdvanced proficiency in CRM platforms and automation tools (Braze or equivalent)Skilled in omnichannel campaign planning, execution, and optimisation across email, SMS, and app channelsCommercially minded with the ability to link CRM performance to ticketing, upsell, and cross‑sell outcomesExcellent stakeholder management and communication skills across creative, technical, and commercial teamsDemonstrated ability to lead change, improve processes, prioritise and embed new CRM capabilitiesBrings creativity and practical problem‑solving to deliver innovative and effective CRM approachesConfidence in balancing strategic vision with hands‑on delivery to translate ideas into measurable commercial outcomesFluent in English and SpanishSound knowledge of GDPR with strong data governance discipline¿Cuáles son tus beneficios?Role based in Madrid.Ver más ofertas de empleoInes BdiriIndicar número de referencia para la ofertaJN-102026-7134972Resumen de empleoSectorDigital & eCommerceSub SectorEmail & eCRMIndustriaLeisure, Travel & TourismLocalizaciónMadridTipo de ContractoPermanenteNombre del consultorInes BdiriNúmero de referenciaJN-102026-7134972
