Performance Marketing Executive - Entertainment company

Madrid Permanente 28.000€ - 30.000€ por año Ver descripción del puesto
A fast-growing international entertainment group, offering the dynamism of a scale-up combined with the resources of a global market leader in festivals, music and live experience.

Added 27/10/2026

  • 2+ years of hands-on experience managing Meta Ads campaigns
  • Fluent in English

¿Dónde vas a trabajar?

A fast-growing international entertainment group, offering the dynamism of a scale-up combined with the resources of a global market leader in festivals, music and live experience.We are looking for a Performance Marketing Executive to support the planning, execution and optimisation of paid media campaigns across the Iberian market. This role will play a key part in driving ticket sales for festivals and live events through data-driven digital marketing initiatives.

Descripción

Paid Media Campaign Management

  • Build, launch and optimise paid social campaigns, primarily across Meta Ads.
  • Manage campaigns on TikTok Ads, Google Ads and Reddit Ads where relevant.
  • Execute campaigns across key sales moments:
    • Early Bird sales
    • On-sales
    • Line-up announcements
    • Headliner announcements
    • Price increases
    • Last tickets and urgency campaigns
  • Monitor performance daily and optimise campaigns to maximise results.



Budget Management & Planning

  • Develop weekly media plans with the Performance Marketing Lead.
  • Allocate budgets across prospecting and retargeting activities.
  • Monitor spend, pacing and efficiency against targets.
  • Track and optimise key metrics including CAC, CPM, CTR and CPL.



Performance Analysis & Optimisation

  • Analyse audience, creative, placement and conversion performance.
  • Design and execute A/B tests to improve campaign effectiveness.
  • Share insights and recommendations with marketing and creative teams.
  • Leverage AI tools for reporting, analysis and idea generation.



Tracking & Measurement

  • Oversee and validate tracking setup across:
    • Meta Pixel
    • Conversions API
    • Google Analytics 4
    • UTM structures
  • Ensure data accuracy between advertising platforms, analytics and ticketing systems.



Reporting

  • Prepare weekly performance reports including:
    • Spend
    • Revenue
    • Orders
    • CAC
    • ROAS
    • Recommendations and next steps
  • Maintain reporting dashboards and trackers.



CRM Collaboration

  • Apply CRM audience exclusions and suppression lists where needed.
  • Coordinate with CRM teams to maximise campaign effectiveness and customer journeys.



Tools & PlatformsPaid Media

  • Meta Ads Manager
  • TikTok Ads Manager
  • Google Ads
  • Reddit Ads



Analytics & Reporting

  • Google Analytics 4
  • Google Tag Manager
  • Supermetrics
  • Looker Studio
  • Power BI
  • Excel / Google Sheets



Automation & Collaboration

  • Smartly
  • Braze
  • ClickUp
  • ChatGPT, Claude and other AI tools

¿A quién buscamos (H/M/D)?

RequirementsEssential

  • 2+ years of hands-on experience managing Meta Ads campaigns.
  • 2-3 years of experience in Performance Marketing.
  • Fluent Spanish and English.
  • Strong analytical skills and experience working with Ads Manager, GA4 and Excel.
  • Strong understanding of CAC, ROAS, conversion metrics and revenue attribution.



Desirable

  • Experience with TikTok Ads, Google Ads and/or Reddit Ads.
  • Knowledge of Supermetrics, Looker Studio or Smartly.
  • Interest in music, festivals and live entertainment.



Personal Profile

  • Hands-on and execution-focused.
  • Self-sufficient and proactive.
  • Analytical and data-driven.
  • Curious and willing to challenge assumptions.
  • Adaptable in a fast-changing environment.
  • Eager to learn and develop professionally.



Success Metrics

  • Drive ticket sales while maintaining CAC targets.
  • Improve CAC and ROAS over time.
  • Deliver campaigns accurately and on schedule.
  • Ensure reliable, actionable and insightful reporting.

¿Cuáles son tus beneficios?

  • 23 days of holidays, Fridays working till 15.00 and 1 day working from home ( on Friday).
  • Location: Madrid.



Ver más ofertas de empleo
José Suárez Álvarez
Indicar número de referencia para la oferta
JN-102026-7135144

Resumen de empleo

Sector
Digital & eCommerce
Sub Sector
Performance Marketing
Industria
Leisure, Travel & Tourism
Localización
Madrid
Tipo de Contracto
Permanente
Nombre del consultor
José Suárez Álvarez
Número de referencia
JN-102026-7135144

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