Marketing Specialist - Live events (Gijón)

Reporting directly to the Brand Manager, the Marketing Specialist will be responsible for coordinating all marketing activities, ensuring alignment across channels, stakeholders, and campaigns.

Key responsibilities include:

• Developing and managing communication plans and marketing calendars.
• Coordinating all marketing channels, including Paid Media, CRM, Communications, Social Media, and external agencies.
• Monitoring campaign performance and analysing effectiveness through channel KPIs and reporting.
• Supporting the definition and optimisation of the marketing mix model.
• Executing and managing local media buying activities.
• Coordinating relationships with influencers, content creators, regional media partners, and other external stakeholders.
• Working closely with CRM, Performance Marketing, Communications, and Social Media teams to maximise campaign impact.
• Coordinating creative assets, campaign launches, and communication activities to ensure timely delivery.
• Managing approvals with artists, sponsors, partners, and public institutions.
• Supporting website maintenance, tracking implementation, and data quality monitoring.
• Preparing performance reports and recommendations for marketing leadership.