Marketing Manager UK and MEA Page Executive

Role purpose

The Marketing Manager is responsible for delivering and evaluating an aligned Page Executive go-to-market strategy to deliver on direct marketing opportunities, PRC, profitable revenue growth targets and customer experience (NPS) for the UK and MEA in line with the Page Executive marketing priorities:

• A Web to be proud of
• Sales Enablement
• Thought Leadership
• Customer Experience
• Brand

Delivering synergies will be a key success factor of this role:

• Delivering synergies with Core and Enterprise Solutions
• Connecting the Americas particularly around Customer Success agenda and key accounts.

Primary duties

• Primary Marketing lead in UK and MEA for Page Executive Operations leadership.
• Responsible for building and executing an aligned Page Executive go-to-market strategy to deliver on brand awareness, client opportunities, profitable conversion rate targets, NPS and PRC. Delivering plans that meet local needs via scalable global programmes
• Collaborate with the Channel Marketing Director to develop effective, prioritised marketing programmes to leverage owned, paid, and earned channels to deliver on growth.
• Marketing Budget & KPI (key performance indicators) responsibility
• Collaborate and influence global marketing programmes based on the needs of the operations business
• Align with Page Executive Operations Team to maximise coverage and ROI of events programme
• Ensure consistent Customer Promise and brand messaging across the market.
• Drive awareness of the Page Executive brand to differentiate and establish long-term equity.
• Collaborate with group and local marketing teams on agencies for PR (Public Relations), research, etc.
• Accountable for providing business reporting to local Ops and MLT leadership
• Proactively share local market best practices with all global markets-with the objective taking local needs and converting them into scalable Global Programmes
• Reporting on the utilization of RPS and Sales Navigator. Coordination of transfers and approvals of any new licences with Operations and Channel teams.
• Drive participation in the GSS system for candidates and clients to secure robust NPS sample sizes by country.
• Collaborate and influence the day-to-day activities of the local Core marketing team.
• Accountable for a number of the Global Practices to identify global marketing synergies and programmes across Page Executive
• Responsible for leading globally on 1 of the Hero programmes for PE

Key skills and competencies

Functional

• Contributes to the organization's success by managing and getting results from individual contributors, managers and senior managers. Manages complex tasks tied to an entire departmental, regional or global or complex programmes.
• Identifies, drives and manages large scale, complex and several projects and programmes simultaneously aligning with the functional strategy.

Commercial

• Balances short and long term business needs within own sub-function
• Focuses on customer needs/satisfaction and understands business targets set for the sub-function, fosters commitment in the sub-function to those targets.
• Adapts department plans and priorities to address resources and operational challenges. Flexible, adaptable and agile to changing situations and challenges. Pragmatic in approach, demonstrating integrity in all situations.
• Stakeholder Management & Collaboration: Champions and drives cross-sub-functional and multiple key stakeholder initiatives/projects/programmes that require collaboration. Grows a trusted network internally and externally. Able to manage conflicts and think about complex situations, bringing clarity to grey areas
• May be member of relevant local boards.

Expected Manager behaviours

• Communicate with Clarity and Respect
• Lead with Authenticity and Customer Centricity
• Drive a Collective and Continuous - learning environment