Interim Marketing Manager - FMCG - 9 months

· Evaluates how effectively the brand is living its compass through tracking data; oversees actions to improve brand performance.

· Supports the team in managing the agencies to deliver timely, bold and integrated communication plans.

· Describes the media performance tracking process and contributes to in-year optimisation.

· Applies knowledge of the brand and key drivers of impactful packaging to create an inspiring brief.

· Drives for continuous improvement using appropriate packaging research techniques as the basis for evaluation.

· Ensures teams introduce new packaging with minimal disruption and maximum impact at fixture.

· Applies learning from examples of compelling product rationales into renovation proposals.

· Can explain the customer and category context that forms the basis for motivating innovation presentation materials.

· Incorporates the competitive context and anticipates competitor response to develop Price/Promo/PPA recommendation.

· Supports team to unlock opportunities for the portfolio via interrogation of the full commercial mix (NPD, MHA, activation etc.).

· Explains the key attributes of powerful and well structured 'buying' stories. Monitor market trends and competitors' activities to identify opportunities and key issues.

· Translate brand strategies into brand plans, brand positioning and go-to-market initiatives.

· Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).

· Lead creative development, oversee marketing and advertising activities to ensure consistency with brand strategy.

· Brainstorm new and innovative growth initiatives.