VP of Brand & Community - Start up FMCG

Madrid Permanente EUR55.000 - EUR60.000 por año Ver descripción del puesto
FMCG start up is looking for a VP of Brand & Community.

Actualizado el 20/01/2026

  • At least 6 years of experience in brand / marketing in FMCG
  • Fluency in English is a must

¿Dónde vas a trabajar?

FMCG start up.

Descripción

  • Define and evolve brand strategy, voice, personality, and visual identity.
  • Translate the Founder's vision into a cohesive brand narrative and creative direction.
  • Position the brand as the premium lifestyle supplement brand in Spain and Europe.
  • Launch and grow the community from the ground up: ambassadors, athletes, creators, trainers, and wellness leaders.
  • Develop rituals, programs, and experiences that strengthen emotional attachment to the brand.
  • Lead offline activations such as events, classes, pop-ups, and brand experiences.
  • Build and manage relationships with influencers, creators, ambassadors, and tastemakers.
  • Develop a tiered influencer/ambassador program that drives awareness, credibility, and engagement.
  • Identify and execute partnerships with gyms, studios, wellness brands, cafés, and strategic partners.
  • Oversee content strategy and creative direction across all channels: social, email, website, packaging, storytelling, and PR.
  • Manage agencies, creators, and internal designers to deliver high-quality, on-brand content.
  • Maintain creative consistency and excellence across every brand surface.
  • Own social media voice and presence, ensuring content is culturally relevant and engaging.
  • Develop communication strategies for product launches, campaigns, storytelling, and PR initiatives.
  • Create a high-engagement organic engine that reflects the brand's lifestyle positioning.
  • Work closely with the Founder as a thought partner in brand strategy, product, community, and culture.
  • Collaborate with the VP of Growth to ensure brand and performance are aligned and mutually strengthening.
  • Build and mentor a lean, high-output brand and community team as the company scales.

¿A quién buscamos (H/M/D)?

  • 6-12+ years of experience in brand, community, marketing, or creative roles at top-tier consumer brands.
  • Proven experience building community and culture-driven brands - ideally in Spain or Europe.
  • Strategic and creative, with strong instincts for culture, storytelling, content, and aesthetics.
  • Entrepreneurial, resourceful, and scrappy - comfortable building from zero with limited resources.
  • Deep understanding of how modern brands grow: social-first, creator-led, community-driven.
  • Strong network or knowledge of creators, influencers, tastemakers, and cultural movements in Spain.
  • Experience in wellness, supplements, beauty, fitness, fashion, or lifestyle brands is a major plus.
  • Native-level Spanish strongly preferred; fluent English required.
  • Bonus: former founder or early employee who thrives in high-speed, high-ownership environments.

¿Cuáles son tus beneficios?

  • This role defines the identity, soul, and cultural relevance.
  • You are not executing a marketing calendar - you are building a brand people fall in love with.
  • You will help shape the foundation of what could become the leading premium brand across Europe.
Ver más ofertas de empleo
Ines Bdiri
Indicar número de referencia para la oferta
JN-102025-6871657

Resumen de empleo

Sector
Marketing
Sub Sector
Marketing/Director/VP
Añadir industria
FMCG (Fast Moving Consumer Goods)
Localización
Madrid
Tipo de Contracto
Permanent
Nombre del consultor
Ines Bdiri
Número de referencia
JN-102025-6871657

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