Senior SEM Specialist_ International Agency

Madrid Permanente EUR48,000 - EUR50,000

Updated on 24/02/2021

  • You work with clients who want their brands to be seen
  • Or to use online media to solve business challenges

Acerca de nuestro cliente

International Agency

Descripción

  • Understand your client's business and their challenges and how online media can help deliver this against different KPIs and in conjunction with other channels.
  • Follow planning process to make recommendations and create tactical plans.
  • Monitor campaign performance and optimizations to ensure KPIs are hit and monitor costs.
  • Interpretation of results and recommendations for improvement.
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links

Experience and Skills:

  • Proven SEM experience, at least 8 years, and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools
  • Experience with website analytics tools
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS/MS degree in Marketing or a quantitative, test-driven field

Perfil Buscado (H/M/D)

Tools

  • Google Ads
  • Adobe Advertising Cloud
  • Serpstat,
  • WordStream Advisor,
  • Google Marketing Platform (formerly DoubleClick),
  • Adobe Media Optimizer, and
  • Kantar Advertising
  • Paid Search Intelligence (AdGooroo).

You are a digital native with a positive attitude and a passion to make a difference. You have the ability to inspire and influence others and can share your digital knowledge with others who are inexperienced in this area. You are a people person who understands how to get the best out of people, develop strong and effective relationships and can build and retain a strong and happy team.

Qué ofrecemos

You are a digital native with a positive attitude and a passion to make a difference. You have the ability to inspire and influence others and can share your digital knowledge with others who are inexperienced in this area. You are a people person who understands how to get the best out of people, develop strong and effective relationships and can build and retain a strong and happy team.

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Cristina Castañeda
Indicar número de referencia para la oferta
317262

Resumen de empleo

Sub Sector
Industria
Localización
Tipo de Contracto
Nombre del consultor
Cristina Castañeda
Número de referencia
317262