Senior Manager Programmatic and Insights (Publisher)

Madrid Permanente EUR65.000 - EUR70.000 por año Remoto / híbrido

Actualizado el 07/08/2023

  • At least 10 years of experience in Programmatic
  • Experience working in a Publisher is mandatory

Acerca de nuestro cliente

Leading multinational publisher.



  • Lead strategic planning, including innovation for the future and resource allocation for growth.
  • Develop and execute tactical plans for demand partnerships across the board that align with overall business goals and objectives.
  • Maximize revenue from programmatic platforms by continually evaluating existing partners and examining new opportunities for maximum revenue generation.
  • Proactively manage pricing rules, inventory volume and demand partner prioritization to maximize ad performance across audiences of all formats.
  • Technical advertising specialist
  • Be up to date on all industry trends related to programmatic buying and selling in all formats.
  • Implement programmatic campaigns from start to finish: Setup, launch, traffic and optimize campaigns on platform (DSP).
  • Manage and develop relationships primarily with demand-side platforms (DSP), SSP and technology partners (agencies and advertisers, when needed) to grow programmatic revenue and grow the business.
  • Acquire a deep understanding of the clients and the programmatic ecosystem to identify and develop specific PMP/PG deals to grow revenue.
  • Collaborate with internal teams including Sales, Advertiser, Product and Technology to ensure integrations.


  • Provide enterprise-wide insights & reporting strategy and guidance to leverage the data to make smarter business decisions and increase revenue.
  • Develop, document and improve data management practices including data quality, data protection, metadata and master management and data lifecycle management.
  • Produce sales and revenue reports and insights, in partnership with the sales and finance team, to enable the evaluation of the efficiency of sales targets
  • Develop reporting to support the strategy and execution of company wide initiatives (e.g., business cases, trend tracking)
  • Effectively project manage the team to key deliverables
  • Coach and mentor the analysts to help them grow and develop professionally

Perfil Buscado (H/M/D)

  • 10+ years of experience in managing programmatic supply in an advertising company.
  • 5+ years in a management position with direct responsibility over people.
  • Strategic perspective and deep understanding of inventory strategy.
  • Strong management consulting experience around problem solving, operations, transformation, as well as strong leadership skills.
  • Analytical experience with direct, indirect, remnant, audience and performance advertising.
  • Strong Knowledge of GDPR, specially on consent delivery, TCF´s, relationship with DPO, etc
  • A combination of business and technical knowledge and the ability to apply data-driven decision-making techniques in a business environment.
  • High level of English.
  • Experience in promoting a collaborative culture.... sharing is caring!

Qué ofrecemos

  • Competitive salary
  • Contract type: permanent full time
  • Vacations: 24 working days & Birthday day
  • Flexible schedule: Winter schedule: M-Th (9-18h) / F (8-15h). Summer schedule -July and August- (8-15h)
  • Hybrid Work Environment.
  • Open and transparent communication
  • Frequent employee feedback surveys.
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Resumen de empleo

Digital & eCommerce
Sub Sector
Media & Agency
Tipo de Contracto
Nombre del consultor
Ines Bdiri
Número de referencia
Modalidad de trabajo
Remoto / híbrido

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