Senior Manager Programmatic and Insights (Publisher)

Programmatic:

• Lead strategic planning, including innovation for the future and resource allocation for growth.
• Develop and execute tactical plans for demand partnerships across the board that align with overall business goals and objectives.
• Maximize revenue from programmatic platforms by continually evaluating existing partners and examining new opportunities for maximum revenue generation.
• Proactively manage pricing rules, inventory volume and demand partner prioritization to maximize ad performance across audiences of all formats.
• Technical advertising specialist
• Be up to date on all industry trends related to programmatic buying and selling in all formats.
• Implement programmatic campaigns from start to finish: Setup, launch, traffic and optimize campaigns on platform (DSP).
• Manage and develop relationships primarily with demand-side platforms (DSP), SSP and technology partners (agencies and advertisers, when needed) to grow programmatic revenue and grow the business.
• Acquire a deep understanding of the clients and the programmatic ecosystem to identify and develop specific PMP/PG deals to grow revenue.
• Collaborate with internal teams including Sales, Advertiser, Product and Technology to ensure integrations.

Insights:

• Provide enterprise-wide insights & reporting strategy and guidance to leverage the data to make smarter business decisions and increase revenue.
• Develop, document and improve data management practices including data quality, data protection, metadata and master management and data lifecycle management.
• Produce sales and revenue reports and insights, in partnership with the sales and finance team, to enable the evaluation of the efficiency of sales targets
• Develop reporting to support the strategy and execution of company wide initiatives (e.g., business cases, trend tracking)
• Effectively project manage the team to key deliverables
• Coach and mentor the analysts to help them grow and develop professionally