Senior Brand Manager ONCOLOGY.

Madrid Permanente

Added 09/05/2023

  • Experience preferred in oncology marketing.
  • Launch experience a plus.

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Biotechnological Company


  • Accountable for overarching brand marketing strategy in Spain and any cluster markets and provides input into the development of the global brand strategy, functional plans and budget.
  • Lead the local country brand planning process including analysing the competitive landscape, identifying key promotional opportunities, developing customer-focused and differentiated messages to key target audiences.
  • As part of the local country brand planning process, work in partnership with local counterparts in Medical Affairs to create and agree on an aligned brand strategy.
  • Collaborate with cross-functional teams to implement promotional activities defined in the local country brand plan.
  • Analyse drivers and barriers of brand performance (e.g. share of voice, market dynamics, competitive actions) and identify/propose actions to address opportunities or risks to performance.
  • Responsible for the development and execution of external stakeholder engagement plans (including national congresses, HCP meetings etc) in coordination with cross-functional teams.
  • Creation of local promotional materials aligned with the local and global brand plans for use by the sales force and via digital channels.
  • Working closely with the Sales Managers in the development and execution of the Field Plan of Action, national/regional sales meeting execution and Field communications in collaboration with internal and external partners/stakeholders.
  • Develop the local promotional budget and manage spend in line with the approved budget.
  • Maintain the highest ethical and compliance standards.

Perfil Buscado (H/M/D)

  • Bachelor's degree required with preference for science background.
  • 8-10+ years of biotech/pharma brand marketing experience.
  • Expertise in managing agencies and suppliers.
  • Ability to communicate and act promptly, demonstrated initiative, creativity, and ability to work effectively in complex, rapidly changing environments.
  • Excellent planning, prioritisation, communication and presentation skills.
  • Strong integrity and ethics in behaviors, actions, and communications.
  • Working knowledge of local healthcare compliance codes and any regulations related to promotional activities.
  • Excellent command of written and spoken Spanish and English.
  • Ability and willingness to travel as required 30-40%, some on weekends for conferences and meetings.

Qué ofrecemos

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Paula Martínez
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Sub Sector
Ciencias de la salud
Healthcare / Pharmaceutical
Tipo de Contracto
Nombre del consultor
Paula Martínez
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