Marketing Manager - QSR Multinational

As a Marketing Retail & Innovation Manager, and as part of the Marketing team, you will directly report to the Iberia Head of MKT. The Marketing Retail & Innovation Manager will be responsible for defining and leading all of the marketing strategy related to product portfolio and promotional innovation to ensure the consistent and timeless relevance of the brand in Iberia and meet business and profit growth for the next years to come. This role is also a key pivot of business intelligence.

• Along with Head of Fame & Media Effectiveness and Head of Digital Marketing, develop and recommend marketing objectives, strategies, budgets and plans designed to achieve approved growth, revenue, profit targets and key brand growth indicators (including detailed marketing plans featuring advertising, promotion, product mix, pricing, channel, etc) .Provide input to strategic planning process, periodic review, and update of strategic plans.
• Define and execute the "product" and "price" side of the approved marketing plan across all channel. Design an 18 months tested promotional calendar pipeline to enable effective execution and maximization of marketing/sales programs.
• Consult and liaise with field operations (and other Functions). Report on sales/marketing performance against forecast and recommend and implement approved corrective action activities.
• Lead and approve all market research projects, monitor and evaluate Agency(s) performance, and recommend changes as appropriate. Be responsible for the insight ecosystem of the business to drive business and brand intelligence.
• Own the menu board architecture and pricing strategy to enable sales velocity and maximize profit across all channel.
• Lead the menu vision from strategic definition to implementation to serve growth of the business and the brand overtime. Lead cross functional teams working on new concepts, new category entry points layers, omnichannel relevance, day parts relevance, including timeline and budget management. Provide specific recommendations on new products, line extensions, packaging changes, etc. Adopt best practices from within the region and around the world to grow the business. Interact with all departments and franchise organizations to develop consumer insight driven business solutions, including test markets for major new product ideas and value initiatives.
• Co-lead adboard and lead the marketing side of key meetings with franchisees and cross functional teams (such as Spend smarter meeting or BYA meeting) to provide business updates, best practices, and planning details for promotional calendars.
• Lead, motivate, inspire and oversee development of direct reports to achieve goals and to provide options for succession, progression, and growth. Ensure that all personnel fully understand their accountabilities and have the authority and expertise to achieve them. Challenge business governance on innovation process.