INTERNATIONAL BRAND MANAGER (CO-BRANDINGS) - FOOD FMCG

Barcelona Permanente EUR42.000 - EUR50.000

Added 02/07/2021

  • Posición de nueva creación dentro del dept marketing
  • Reconocida empresa en plena expansión

Acerca de nuestro cliente

Reconocida empresa nacional con presencia en el exterior del sector Food FMCG ubicada a las afueras de Barcelona.

Descripción

The Role - Key Responsibilities: Maximize Co-Branding Opportunities in Key Export Markets

  • Define Co-Branding Strategies:
  • Understand the consumer and customer needs on the company and Co-Brander brand as well as the brand fit for a potential co-branding partnership.
  • Analyze the category, market trends and understand the competitive environment. Become the expert on the brands, and use this to define the co-branding strategy and plan choices.
  • Lead Co-Branding Innovation for Key Export Markets:
  • Identify emerging consumer needs and trends in the categories, and develop a focused innovation plan for the company and the Co-Branding brand.
  • Lead the product development process for each initiative, from idea through to launch working together with R+D, Factory, Sales and each Co-brander.
  • Develop the brand building for the Co-Brandings across all touch points:
  • Define the target consumer, lead the product development and develop the packaging, communication, promotions, PR and digital and social media (according to co-branders guidelines), working with external agencies and incorporating co-branders in puts and final validations.
  • Develop annual marketing plans:
  • Lead the development of effective and efficient marketing plans to deliver the growth goals and financial targets for each brand/product and market, working across functions, and especially with Sales/Export. Manage the annual marketing budgets and ensure plans are delivered within them.
  • Marketing Plans Execution:
  • Execute defined Marketing Plan to deliver the growth goals and financial targets for each brand, working across functions, and especially with sales and trade.
  • Manage the annual marketing budgets and ensure plans are delivered within them. Prepare and coordinate monthly follow up meeting with each co-brander.
  • Ensure consistent best in class execution of the marketing elements.

Perfil Buscado (H/M/D)

  • Degree - ideally with a marketing background + business School.
  • Fluent in Spanish and English is a must (C1), French or German are a plus.
  • 4/6 years min. of experience in a Marketing Dept, with experience operating in international markets: FRA, UK, GER, US.
  • Experience within any impulse food product (snacks, ice cream, chocolates, etc.) is a must.
  • Good knowledge of product innovation and licensing brands or co-branding projects.
  • Entrepreneurial with a passion for winning
  • Strong interpersonal skills, "savvy"
  • Pro-active attitude, must 'take ownership' of projects with a mindset to see them through to the end result
  • Socially adaptable, positive attitude, delivers promises
  • Ability to work collaboratively as part of a team
  • Friendly, enthusiastic, team spirited
  • Capacity to motivate and excite people (generate enthusiasm).

Qué ofrecemos

Oportunidades de carrera y desarrollo profesional.

Ver más ofertas de empleo
Jaime Anguera
Indicar número de referencia para la oferta
JN-072021-2936930

Resumen de empleo

Sector
Sub Sector
Localización
Tipo de Contracto
Nombre del consultor
Jaime Anguera
Número de referencia
JN-072021-2936930