Interim Head of Field Marketing & Consumer Collecting (FMCG)

The Head of Field Marketing is responsible for ensuring an effective top-down/bottom-up flow between the national and field and consumer collecting teams. Working cross functionally to contribute to the annual business plan by creating, planning and executing brand and marketing initiatives in all areas of the marketing mix (Consumer Collecting, Sports, Culture, Brand and Media Network) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business.

Strategic Direction and Rightness of Brand Priorities

• Share global and national Client's strategies, objectives and philosophies with the field and establish and implement the national field marketing strategy.
• Define ideas and programs which build brand image and increase understanding of the product functionality on a local level.
• Work in conjunction with the sales team to build mental availability hand in hand with the physical availability within On Premise and Off Premise.
• Work in close collaboration with Head of Sports & Culture to properly capitalise local insights through regional activations to increase relevance.

Premium Appeal of Local Pride

• Create and support local key events, scenes and marketing opportunities in line with our Client's brand values and relevant to the local consumer and media landscape, with a focus on connecting with local communities.

Marketing Innovation

• Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.

Organizational Capabilities and Enabling Structure

• Act as a role model and display our Client's values with a consistent tone of voice that is motivating and inspiring.
• Act as a role model and part of the senior leadership team as well as key player in Marketing leadership team.