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Added 31/10/2024
- We offer a 6-month project at a leading Tech company
- +5 years of experience in marketing projects
¿Dónde vas a trabajar?
Multinational company and global leader providing technological solutions for its clients.
Descripción
Reporting to the Marketing Manager, the main responsibilities will be focused on the following tasks:
Strategy, analysis and coordination:
- Design and draw the Customer Marketing strategy working closely with Marketing Manager to be implemented afterwards.
- Set up the main objectives with Marketing Manager following up results periodically.
- Define a Customer Marketing Plan according to convenient deadlines by specific actions.
- Working closely in coordination with following departments:
- Sales: x-selling support follow-up
- CX: draw actions with customers such us onboarding, journeys, events, webinars, information, cases,…
- Marketing: New Business Marketing in collaboration with clients and prospects, and Digital Marketing for communication and social media.
- Report of data periodically: KPIs, metrics in order to update information and analyse deviations.
- Communicate and interact with external stakeholders for different purpose.
- Periodically report to the Marketing Manager.
Execution/Implementation:
- Create and deliver e-mail marketing related to customers about information, cross-selling, invitations, surveys, etc.
- Define and update target lists per solution and industry vertical, working closely with Market Research and Data Analysis.
- Take care of customer satisfaction by visiting them, reporting on status and detecting any anomaly.
- Assume the Project leadership for the creation of Customer Press Releases and Cases, testimonies for both formats, written and audiovisuals.
- Create, plan and organize customer-focused events (including Impact Awards) under our Client's corporate image and concept.
- Build and set up customer-focused webinars following an appropriate planning and creating the content in coordination with the department involved.
- Support communication on Customers in social media, together with Digital Marketing.
- Ensure all Customer material is correctly exposed on our website and digital platforms by periodically reviews of the Spanish site for customer-focused updates.
- Provide Sales support by being responsible for all material (ppt, video, brochures, etc.) that implies customer stories such as customer cases (writing or translating), videos, and new "ready-to-use", "nutshell" info to create for Sales…
- Support to ABM strategies together with the New Business Marketing Manager.
- Collaborate with other areas such as Alliances whenever a Customer is involved.
- Carry out Gartner's Peer Insight References.
¿A quién buscamos (H/M/D)?
Education:
- Marketing, Communication, Advertising or similar.
Experience:
- +5 years of experience in marketing roles.
- Background managing marketing projects.
- Demonstrable experience in planning, implement and executing Marketing plans.
- Demonstrable experience in creating and organising events.
Hard Skills:
- CRM: salesforce or similar
- Marketing Automation: Marketo or similar
- Graphic design: Canva, Photoshop or similar
- Ms Office: excel, power point
- Webinar platforms: Goldcast or similar
- Website edition (CMS): Drupal or similar
- SEO/SEM: familiar with GA, Semrush, other
- Social: LinkedIn, Youtube, Vidyard
- Copywriting: good skills (demonstrable)
Soft skills:
- Passion for Customer Marketing: customer satisfaction, communication, cross-selling.
- Ability to plan and coordinate activities effectively as well as execute them.
- Strong communication skills with internal and external stakeholders.
- Great focus on details and ability to see the global picture as well.
- Ability to plan and coordinate activities effectively as well as execute them, with a strong focus on analytics, familiar with KPIs and data analysis.
- Results oriented person working towards the success of Customer Marketing, methodic, practical, with great capacity for Follow-up and control of daily tasks as a progress in the relationship with each customer.
- Strong work team skills demonstrating facility to collaborate within different colleagues and departments.
- Ability to build strong and engaged relationships with customers and the team.
- Ability to maintain high levels of drive and energy being creative, proactive and dynamic.
- Advance in Spanish and English is a must. French is a plus.
- Ability to travel occasionally.
¿Cuáles son tus beneficios?
We offer a 6-month project based in Madrid, and a hybrid work model: 1 day on-site and 4 days off-site
Resumen de empleo
- Sector
- Marketing
- Sub Sector
- Marketing Management
- Industria
- Technology & Telecoms
- Localización
- Madrid
- Tipo de Contracto
- Temporary
- Nombre del consultor
- Juan de Peñaranda González-Llanos
- Número de referencia
- JN-102024-6579467