Interim Customer Marketing Manager - B2B - 6 months

Madrid Temporal View Job Description
The Customer Marketing Manager will be responsible of creating, implementing and executing actions aimed at building a positive-sum growth relationship with our Client's Spain's customer's area of influence. This position will mainly consist of promoting its solutions by cross-selling, in accordance with our Client's marketing strategy and in coordination with the other marketing areas which are New Business Marketing and Digital Marketing.

Added 31/10/2024

  • We offer a 6-month project at a leading Tech company
  • +5 years of experience in marketing projects

¿Dónde vas a trabajar?

Multinational company and global leader providing technological solutions for its clients.

Descripción

Reporting to the Marketing Manager, the main responsibilities will be focused on the following tasks:

Strategy, analysis and coordination:

  • Design and draw the Customer Marketing strategy working closely with Marketing Manager to be implemented afterwards.
  • Set up the main objectives with Marketing Manager following up results periodically.
  • Define a Customer Marketing Plan according to convenient deadlines by specific actions.
  • Working closely in coordination with following departments:
    • Sales: x-selling support follow-up
    • CX: draw actions with customers such us onboarding, journeys, events, webinars, information, cases,…
    • Marketing: New Business Marketing in collaboration with clients and prospects, and Digital Marketing for communication and social media.
  • Report of data periodically: KPIs, metrics in order to update information and analyse deviations.
  • Communicate and interact with external stakeholders for different purpose.
  • Periodically report to the Marketing Manager.



Execution/Implementation:

  • Create and deliver e-mail marketing related to customers about information, cross-selling, invitations, surveys, etc.
  • Define and update target lists per solution and industry vertical, working closely with Market Research and Data Analysis.
  • Take care of customer satisfaction by visiting them, reporting on status and detecting any anomaly.
  • Assume the Project leadership for the creation of Customer Press Releases and Cases, testimonies for both formats, written and audiovisuals.
  • Create, plan and organize customer-focused events (including Impact Awards) under our Client's corporate image and concept.
  • Build and set up customer-focused webinars following an appropriate planning and creating the content in coordination with the department involved.
  • Support communication on Customers in social media, together with Digital Marketing.
  • Ensure all Customer material is correctly exposed on our website and digital platforms by periodically reviews of the Spanish site for customer-focused updates.
  • Provide Sales support by being responsible for all material (ppt, video, brochures, etc.) that implies customer stories such as customer cases (writing or translating), videos, and new "ready-to-use", "nutshell" info to create for Sales…
  • Support to ABM strategies together with the New Business Marketing Manager.
  • Collaborate with other areas such as Alliances whenever a Customer is involved.
  • Carry out Gartner's Peer Insight References.

¿A quién buscamos (H/M/D)?

Education:

  • Marketing, Communication, Advertising or similar.



Experience:

  • +5 years of experience in marketing roles.
  • Background managing marketing projects.
  • Demonstrable experience in planning, implement and executing Marketing plans.
  • Demonstrable experience in creating and organising events.



Hard Skills:

  • CRM: salesforce or similar
  • Marketing Automation: Marketo or similar
  • Graphic design: Canva, Photoshop or similar
  • Ms Office: excel, power point
  • Webinar platforms: Goldcast or similar
  • Website edition (CMS): Drupal or similar
  • SEO/SEM: familiar with GA, Semrush, other
  • Social: LinkedIn, Youtube, Vidyard
  • Copywriting: good skills (demonstrable)



Soft skills:

  • Passion for Customer Marketing: customer satisfaction, communication, cross-selling.
  • Ability to plan and coordinate activities effectively as well as execute them.
  • Strong communication skills with internal and external stakeholders.
  • Great focus on details and ability to see the global picture as well.
  • Ability to plan and coordinate activities effectively as well as execute them, with a strong focus on analytics, familiar with KPIs and data analysis.
  • Results oriented person working towards the success of Customer Marketing, methodic, practical, with great capacity for Follow-up and control of daily tasks as a progress in the relationship with each customer.
  • Strong work team skills demonstrating facility to collaborate within different colleagues and departments.
  • Ability to build strong and engaged relationships with customers and the team.
  • Ability to maintain high levels of drive and energy being creative, proactive and dynamic.
  • Advance in Spanish and English is a must. French is a plus.
  • Ability to travel occasionally.

¿Cuáles son tus beneficios?

We offer a 6-month project based in Madrid, and a hybrid work model: 1 day on-site and 4 days off-site

Ver más ofertas de empleo
Juan de Peñaranda González-Llanos
Indicar número de referencia para la oferta
JN-102024-6579467

Resumen de empleo

Sector
Marketing
Sub Sector
Marketing Management
Industria
Technology & Telecoms
Localización
Madrid
Tipo de Contracto
Temporary
Nombre del consultor
Juan de Peñaranda González-Llanos
Número de referencia
JN-102024-6579467

En Michael Page creemos en la diversidad e inclusión. Defendemos la igualdad de oportunidades sin discriminar por género, raza, edad, religión ni orientación sexual o por cualquier otro aspecto que pudiera ser considerado excluyente.