Head of Marketing (Pharma)

Strategic & Operational Leadership

* Define and drive the marketing strategy for the company's specialty portfolio, ensuring alignment with global guidelines and local business objectives.

* Lead the development and execution of brand plans, including forecasting, positioning, segmentation, lifecycle management and competitive strategy.

* Oversee launch readiness for upcoming indications and new products, ensuring cross functional alignment (Medical, Market Access, Sales, CX).

Team Management & Cross-Functional Collaboration

* Lead, coach and develop the Marketing team, fostering analytical excellence, innovation and strategic thinking.

* Work closely with Sales Leadership to ensure seamless integration of marketing and field strategy, maximizing impact on patient and prescriber engagement.

* Partner with Medical Affairs, Market Access and other internal stakeholders to drive coordinated brand initiatives.

Customer & Market Insights

* Leverage deep market analysis, customer insights and data to guide strategic decisions and identify growth opportunities.

* Build strong relationships with key external stakeholders, including scientific societies, expert groups, patient organizations and hospital networks.

Innovation & Patient-Centricity

* Promote a modern marketing approach, including digital initiatives, omnichannel engagement and patient activation programs.

* Drive initiatives focused on understanding and optimizing the patient journey, identifying barriers to diagnosis, referral and treatment.