Head of Digital Content & Social Media - Hospitality firm

Reporting to the Global Brand & Marketing Director, these are the main responsibilities you will have:

• Establishing a content calendar to create short and long-term content campaigns for different digital channels
• Creating engaging content to develop content that meets company objectives and brand standards
• Devising various content strategies that work for specific audiences with an aim to reach clear goals such as a set number of site visitors
• Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles
• Monitoring and researching competitors and other institutions on the industry to find trends, interesting data, gaps in keywords or content to cover
• Tracking and measuring the performance of digital content with the use of digital tools that measure key performance indicators and metrics
• Developing marketing strategies for digital content, creating email campaigns and social media posts
• Writing blog posts, ebooks, articles, or other materials that are relevant to the company's products or services
• Creating presentations to communicate new marketing strategies to other members of the team
• Editing text and images to ensure they follow with the company's brand guidelines
• Creating infographics to illustrate complex concepts in simple ways
• Evaluating new technologies and suggesting ways to incorporate them into existing strategies
• Creating and updating the website to attract customers to the company's products or services
• Conducting research on topics related to the company's products or services to create content for blogs, websites, and other marketing materials
• Researching and analyzing industry trends to identify new opportunities for the company to capitalize on