GLOBAL LEAD GENERATION AUTOMATION SENIOR MANAGER

Job Responsibilities

· Manage and execute marketing automation strategies using the Eloqua platform (Oracle) in order to support the demand generation teams with specific aspects of the campaign execution process.

· Build and manage complex multi-channel digital campaigns, including e-mail marketing, landing page and form creation, lead nurturing, lead scoring, segmentation, and automated workflows, etc.

· Design, implement, and optimize templates and other scalable assets to support accuracy, brand alignment, and the minimization of repetitive work.

· Monitor and analyze campaign performance metrics (open rates, click-through rates, conversion rates, ROI). Provide actionable insights to improve campaign effectiveness.

· Devise marketing automation best practices

· Troubleshoot questions on our marketing technology solutions, provide support, or guidance on documented processes, and escalate as needed.

· Train marketing and sales teams on Eloqua best practices, tools, and functionalities and provide technical support in the utilization of advanced features of our Eloqua marketing platform (A/B testing, dynamic content, etc.).

· Create and maintain training and process documentation for all marketing operations processes.

· Act as a system administrator for Eloqua to ensure operational efficiency of the platform and a power user of Microsoft Dynamics.

· Monitor connections between databases and lead capture sources (e.g.: marketing automation tool and CRM)

· Manage team of 4 lead generation managers.