GLOBAL DIRECTOR MARKETING & ECOMMERCE

Reporting to the Global Chief Commercial Director, the selected candidate will be required to:

• Define the Global Marketing Vision and Strategy, aligning it with corporate growth and expansion objectives, ensuring a coherent and powerfull brand image at an international level.
• Assume final responsibility for all marketing activities and performance across all Group products and channels.
• Establish and supervise strategic KPIs and the P&L of the area, assuming full responsibility for the profitability of marketing investments.
• Direct and audit the strategic positioning of the brand, developing a clear and differentiated value proposition for each target market.
• Lead market analysis and business intelligence (BI) to deeply understand the consumer, identify emerging trends and growth opportunities.
• Drive a culture of continuous innovation, leading the exploration of new business models, emerging channels and disruptive technologies (MarTech, AdTech).
• Define the Digital Transformation and Business Development strategy for the group.
• Generate new revenue through the development of new products and services, either proprietary or through strategic alliances.
• Oversee the design, construction and implementation of the launch strategy for the new marketplace.
• Ensure that all digital channels are profitable and suitable for the company's business objectives.
• Identify and implement new technologies, platforms and innovative methodologies to optimize the customer journey and create sustainable competitive advantages.
• Direct the strategy and evolution of all digital assets (web, app, marketplace) to ensure an impeccable user experience (UX/UI) that exceeds customer expectations.
• Design and implement innovative loyalty programs that maximize customer lifecycle value.
• Optimize the "marketing automation" and CRM strategy to personalize customer communication.
• Develop and execute high-impact global activation campaigns, ensuring brand consistency while adapting to the local needs of the group's subsidiaries.
• Oversee social media strategy to position the brand in an attractive and relevant way in the digital market.
• Establish clear metrics to evaluate marketplace and digital channel performance, implementing continuous data-driven improvements.
• Ensure interdepartmental alignment, presenting proactive solutions that drive the achievement of global objectives.
• Develop, mentor and empower the team by building a talent structure capable of facing future challenges.
• Establish the department's structure, roles and objectives to maximize its efficiency and direct impact on business profitability.