Global Digital Acquisition Manager - Insurance Company

Madrid Permanente

Actualizado el 30/08/2023

  • Strong Experience in Customer Acquisition and Performance Marketing
  • English Role

Acerca de nuestro cliente

Multinational Company in the Insurance Field


  • Develop and implement digital marketing acquisition strategies for multiple countries to support accuracy, brand alignment, and the minimization of repetitive work
  • Develop and implement digital acquisition campaigns to drive customer acquisition, increase website traffic, and generate leads.
  • Plan, execute, and optimize paid advertising campaigns across various channels, including search engines (SEM), display advertising, social media advertising, and retargeting.
  • Conduct thorough keyword research, competitive analysis, and audience segmentation to identify target keywords, audiences, and channels for maximum reach and conversion.
  • Manage and optimize performance marketing campaigns, monitor key metrics (e.g., CTR, CPC, CPA, lead acquisition, qualification, conversion KPIs), and make data-driven decisions to improve campaign performance and ROI.
  • Collaborate with agencies and creative teams to develop compelling ad copy, landing pages, and creative assets that align with campaign objectives and drive user engagement and conversions.
  • Utilize marketing automation and CRM systems to track, analyze, and report on campaign performance, lead generation, and customer acquisition metrics.
  • Implement A/B testing and conversion rate optimization (CRO) strategies to continuously improve campaign effectiveness, landing page performance, and user experience.
  • Stay up-to-date with industry trends and best practices in digital marketing, search engine marketing (SEM), display advertising, social media advertising, and other relevant channels.
  • Conduct market research and competitive analysis to identify new opportunities and provide recommendations for innovative digital marketing strategies.
  • Collaborate with cross-functional teams, including content marketing, social media, and analytics, to ensure integrated and cohesive digital marketing campaigns

Perfil Buscado (H/M/D)

  • 5+ years proven experience in B2B digital marketing, particularly in customer acquisition and performance marketing, with a strong focus on paid advertising campaigns.
  • In-depth knowledge of digital marketing channels, including search engine marketing (SEM), display advertising, social media advertising, and retargeting.
  • Proficiency in using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation tools (preferably Eloqua).
  • Strong analytical skills with the ability to interpret data, measure campaign performance, and provide actionable insights to optimize campaigns.
  • Marketing and Commercial mindset with focus on lead acquisition, qualification and conversion.
  • Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization strategies. Familiarity with SEO best practices and content marketing strategies is a plus.
  • Excellent project management skills with the ability to plan, execute, and monitor multiple campaigns simultaneously.
  • Creative thinking and ability to develop compelling ad copy, messaging, and creative assets.
  • Strong communication skills and ability to collaborate effectively with cross-functional teams.
  • Familiarity with marketing compliance regulations and data privacy requirements is a plus.
  • Bachelor's Degree in digital marketing, digital strategy or a related field required.
  • Fluency in English required. Fluency in a second language preferred

Qué ofrecemos

  • Potential to advance your career within a prominent global organization, recognized as a leader in its industry.
  • Flexibility to work in a hybrid mode, blending remote and on-site work.
  • Fixed Salary + bonus
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Guiomar Valdemoro
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Resumen de empleo

Digital & eCommerce
Sub Sector
Tipo de Contracto
Nombre del consultor
Guiomar Valdemoro
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