Actualizado el 30/08/2023
- Strong Experience in Customer Acquisition and Performance Marketing
- English Role
Acerca de nuestro cliente
Multinational Company in the Insurance Field
- Develop and implement digital marketing acquisition strategies for multiple countries to support accuracy, brand alignment, and the minimization of repetitive work
- Develop and implement digital acquisition campaigns to drive customer acquisition, increase website traffic, and generate leads.
- Plan, execute, and optimize paid advertising campaigns across various channels, including search engines (SEM), display advertising, social media advertising, and retargeting.
- Conduct thorough keyword research, competitive analysis, and audience segmentation to identify target keywords, audiences, and channels for maximum reach and conversion.
- Manage and optimize performance marketing campaigns, monitor key metrics (e.g., CTR, CPC, CPA, lead acquisition, qualification, conversion KPIs), and make data-driven decisions to improve campaign performance and ROI.
- Collaborate with agencies and creative teams to develop compelling ad copy, landing pages, and creative assets that align with campaign objectives and drive user engagement and conversions.
- Utilize marketing automation and CRM systems to track, analyze, and report on campaign performance, lead generation, and customer acquisition metrics.
- Implement A/B testing and conversion rate optimization (CRO) strategies to continuously improve campaign effectiveness, landing page performance, and user experience.
- Stay up-to-date with industry trends and best practices in digital marketing, search engine marketing (SEM), display advertising, social media advertising, and other relevant channels.
- Conduct market research and competitive analysis to identify new opportunities and provide recommendations for innovative digital marketing strategies.
- Collaborate with cross-functional teams, including content marketing, social media, and analytics, to ensure integrated and cohesive digital marketing campaigns
Perfil Buscado (H/M/D)
- 5+ years proven experience in B2B digital marketing, particularly in customer acquisition and performance marketing, with a strong focus on paid advertising campaigns.
- In-depth knowledge of digital marketing channels, including search engine marketing (SEM), display advertising, social media advertising, and retargeting.
- Proficiency in using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation tools (preferably Eloqua).
- Strong analytical skills with the ability to interpret data, measure campaign performance, and provide actionable insights to optimize campaigns.
- Marketing and Commercial mindset with focus on lead acquisition, qualification and conversion.
- Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization strategies. Familiarity with SEO best practices and content marketing strategies is a plus.
- Excellent project management skills with the ability to plan, execute, and monitor multiple campaigns simultaneously.
- Creative thinking and ability to develop compelling ad copy, messaging, and creative assets.
- Strong communication skills and ability to collaborate effectively with cross-functional teams.
- Familiarity with marketing compliance regulations and data privacy requirements is a plus.
- Bachelor's Degree in digital marketing, digital strategy or a related field required.
- Fluency in English required. Fluency in a second language preferred
- Potential to advance your career within a prominent global organization, recognized as a leader in its industry.
- Flexibility to work in a hybrid mode, blending remote and on-site work.
- Fixed Salary + bonus