FMCG MARKETING DIRECTOR- SEVILLA

Lead the development of the brand in Spain, its strategic and long-term planning, communication, portfolio management, and short-term execution together with its marketing team. Accountable for its income statement from top to bottom line.- Team management: 12 people in total (Communication, Business Development and Innovation). Different people with diverse backgrounds and job descriptions.

- Strategy: Shape, develop, and transmit the strategy to the whole organization, internal stakeholders and external distribution.

- Purpose and Communication: Nurture the purpose of the brand and develop the communication and the initiatives for the upcoming years. Take advantage of the Foundation and work together with its team to leverage all the social initiatives

- Develop 360º plans. Develop 360º plans with a clear impact in the Off-trade and On-trade channels, together with the trade-marketing teams. Plans that are a clear execution of the Strategic Brand Plan, and also initiatives related to Price, Pack, Visibility of the brand in-store.

- Innovation Pipeline: define the pipeline of the brand´s future innovation for the upcoming 3 years 25-28 its launch plan and work together with the Innovation Team to achieve it.

- Marketing Leadership Team. Be part of the Marketing Committee adding value on a broader business spectrum and perspective

- Transversal Initiatives. Participate and Lead transversal initiatives outside the marketing role and scope.