EMEA Channel Development Manager (Marketing)

Madrid Permanente Ver descripción del puesto
You'll play a key role in driving lead acquisition, partner development, and customer engagement - shaping how we grow our business across Europe, the Middle East and Africa.

Added 20/11/2025

  • Global recognized company and leader of the cleaning industry.
  • Experience and background in B2B companies.

¿Dónde vas a trabajar?

The company is a global leader in designing and manufacturing sustainable cleaning equipment, including mechanized floor scrubbers, sweepers, and autonomous cleaning robots. traduce al español

Descripción

Your Mission:Reporting to the Customer Experience & Channel Development Senior Manager EMEA, you will work closely with:

  • Local Sales Leaders and Commercial Teams
  • The Product Management, Customer Experience, and Global Marketing Operations Teams



You will also have a dotted-line leadership over the local Business Marketers in each EMEA country, guiding and coordinating their execution to ensure alignment and consistency across the region.

Your mission: Coordinate and execute marketing activities aligned with the strategy and support sales enablement and channel development through targeted marketing initiatives.What You'll Do:Lead Generation & Channel Development

  • Create and execute comprehensive lead generation strategies tailored to each EMEA market.
  • Drive lead acquisition through multi-channel campaigns: inbound & outbound marketing, ABM, partnerships, SEM, social media, events, and promotions.
  • Leverage CRM data (Microsoft Dynamics) to extract insights, perform analyses, and make data-driven recommendations for continuous improvement.
  • Support indirect business growth through programs such as the Dealer Program - defining criteria, benefits, and performance metrics.
  • Manage third-party agencies and suppliers to ensure flawless execution and continuous optimization based on KPIs (Conversion Rate, CPL, ROI, etc.).



Product Launch Excellence

  • Make every product launch stand out with targeted communication materials, impactful go-to-market campaigns, and lead generation plans that enhance awareness and drive conversion.
  • Partner with Product Management and local Business Marketers to ensure full alignment and execution quality.



Customer Engagement

  • Design and execute customer engagement initiatives (webinars, events, digital campaigns) - before, during, and after the event.
  • Bring creative ideas to boost customer interaction and strengthen brand loyalty.
  • Monitor qualitative and quantitative results to measure impact and ROI.



Sales process efficiency

  • Implementation and continuous improvement of sales excellence initiatives to enhance commercial performance and process efficiency.
  • Leverage CRM data (Microsoft Dynamics) to extract insights, perform analyses, and make data-driven recommendations for continuous improvement.



¿A quién buscamos (H/M/D)?

A successful Channel Development Manager EMEA should have:

  • Proven experience in marketing operations, product marketing, or customer engagement roles.
  • Strong knowledge of CRM systems, especially Microsoft Dynamics.
  • Analytical mindset with the ability to turn data into actionable insights.
  • Excellent communication and influencing skills across cultures and stakeholders.
  • Strong project management and cross-functional leadership abilities.
  • Fluent in English and Spanish (both required).
  • Proficiency in at least one additional EMEA language is a strong plus.

¿Cuáles son tus beneficios?

  • Work in a multicultural environment where innovation meets purpose
  • Lead and inspire a network of local Business Marketers across EMEA
  • Be part of a team that values collaboration, creativity, and continuous learning
  • Play a pivotal role in shaping the future of customer and channel engagement across EMEA
  • Hybrid work model, competitive package, and real opportunities for growth
  • Working from home on Mondays and Fridays
  • Offices in Pozuelo de Alarcón
  • Health insurance
Ver más ofertas de empleo
Arantxa Sanchez
Indicar número de referencia para la oferta
JN-112025-6882300

Resumen de empleo

Sector
Digital & eCommerce
Sub Sector
Online Marketing Management
Añadir industria
Industrial / Manufacturing
Localización
Madrid
Tipo de Contracto
Permanent
Nombre del consultor
Arantxa Sanchez
Número de referencia
JN-112025-6882300

En Michael Page creemos en la diversidad e inclusión. Defendemos la igualdad de oportunidades sin discriminar por género, raza, edad, religión ni orientación sexual o por cualquier otro aspecto que pudiera ser considerado excluyente.