Director of Marketing - 5* Luxury Resort Marbella

Málaga Permanente

Actualizado el 04/02/2022

  • Experience in Luxury Brands (Hotel an non hotel industry)
  • Previous experience as a Director of Marketing

Acerca de nuestro cliente

One of the best 5 Luxury Resorts in Spain, located in Marbella, part of an Hotel Group specialized in luxury properties.

Descripción

  • Implement the Owner's vision and follow the guidance that has been established by the corporate office
  • Work closely with the General Manager, Director of Sales and Director of Revenue Management.
  • Manage the roles, responsibilities, and development of the marketing team
  • Coordinate marketing activity with the diferent departments.
  • Create and establish best-in-class positioning of both properties relative to both luxury brands and the international competitor set
  • Create brand defining content and execute integrated marketing campaigns
  • Set SMART KPIs and report back monthly on the outcome of marketing initiatives
  • Guide external agencies and freelancers under the supervision of the Corporate Office,
  • Review and where necessary fresh the current brand positioning, brand architecture and guidelines
  • Source meaningful brand partnerships by industry sector and activate local partnerships that engage and excite each properties target audience
  • Drive the communications strategy to target new business in key source markets and emerging markets
  • Ensure that in-house guests are fully aware of all the possibilities that the resort has to offer and receive recognition at the moments that matter
  • Ensure that each property reaches their key target consumers with a return on marketing investment and increase in direct channel contribution
  • Own the tactical media and influencer relationship marketing activity to ensure positive exposure for both properties, positioning them as the best that a European resort has to offer
  • Ensure that each busines unit has its own marketing strategy
  • Leverage distribution partners SMLW and LHW

Perfil Buscado (H/M/D)

  • A minimum of 7 years in a luxury brand marketing leadership position with international experience
  • Commercially savvy and highly proficient in brand building and e-commerce
  • Fluent in written and verbal English, Spanish helpful but not essential
  • Personable with excellent communication skills and ability to build relationships
  • Good listener who is culturally sensitive
  • Self-starter, big picture orientated with an eye for detail

Qué ofrecemos

Attractive salary package

Ver más ofertas de empleo
Regina Santamaria
Indicar número de referencia para la oferta
JN-112021-4540423

Resumen de empleo

Sector
Marketing
Sub Sector
Marketing/Director/VP
Industria
Leisure, Travel & Tourism
Localización
Málaga
Tipo de Contracto
Permanent
Nombre del consultor
Regina Santamaria
Número de referencia
JN-112021-4540423