Director of Marketing - 5* Luxury Resort Marbella - JN-112021-4540423

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Actualizado el 04/02/2022

Experience in Luxury Brands (Hotel an non hotel industry)
Previous experience as a Director of Marketing

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One of the best 5 Luxury Resorts in Spain, located in Marbella, part of an Hotel Group specialized in luxury properties.

Descripción

Implement the Owner's vision and follow the guidance that has been established by the corporate office
Work closely with the General Manager, Director of Sales and Director of Revenue Management.
Manage the roles, responsibilities, and development of the marketing team
Coordinate marketing activity with the diferent departments.
Create and establish best-in-class positioning of both properties relative to both luxury brands and the international competitor set
Create brand defining content and execute integrated marketing campaigns
Set SMART KPIs and report back monthly on the outcome of marketing initiatives
Guide external agencies and freelancers under the supervision of the Corporate Office,
Review and where necessary fresh the current brand positioning, brand architecture and guidelines
Source meaningful brand partnerships by industry sector and activate local partnerships that engage and excite each properties target audience
Drive the communications strategy to target new business in key source markets and emerging markets
Ensure that in-house guests are fully aware of all the possibilities that the resort has to offer and receive recognition at the moments that matter
Ensure that each property reaches their key target consumers with a return on marketing investment and increase in direct channel contribution
Own the tactical media and influencer relationship marketing activity to ensure positive exposure for both properties, positioning them as the best that a European resort has to offer
Ensure that each busines unit has its own marketing strategy
Leverage distribution partners SMLW and LHW

Perfil Buscado (H/M/D)

A minimum of 7 years in a luxury brand marketing leadership position with international experience
Commercially savvy and highly proficient in brand building and e-commerce
Fluent in written and verbal English, Spanish helpful but not essential
Personable with excellent communication skills and ability to build relationships
Good listener who is culturally sensitive
Self-starter, big picture orientated with an eye for detail