Director of Marketing - 5* Luxury Resort Marbella

Málaga Permanente

Actualizado el 04/02/2022

  • Experience in Luxury Brands (Hotel an non hotel industry)
  • Previous experience as a Director of Marketing

Acerca de nuestro cliente

One of the best 5 Luxury Resorts in Spain, located in Marbella, part of an Hotel Group specialized in luxury properties.


  • Implement the Owner's vision and follow the guidance that has been established by the corporate office
  • Work closely with the General Manager, Director of Sales and Director of Revenue Management.
  • Manage the roles, responsibilities, and development of the marketing team
  • Coordinate marketing activity with the diferent departments.
  • Create and establish best-in-class positioning of both properties relative to both luxury brands and the international competitor set
  • Create brand defining content and execute integrated marketing campaigns
  • Set SMART KPIs and report back monthly on the outcome of marketing initiatives
  • Guide external agencies and freelancers under the supervision of the Corporate Office,
  • Review and where necessary fresh the current brand positioning, brand architecture and guidelines
  • Source meaningful brand partnerships by industry sector and activate local partnerships that engage and excite each properties target audience
  • Drive the communications strategy to target new business in key source markets and emerging markets
  • Ensure that in-house guests are fully aware of all the possibilities that the resort has to offer and receive recognition at the moments that matter
  • Ensure that each property reaches their key target consumers with a return on marketing investment and increase in direct channel contribution
  • Own the tactical media and influencer relationship marketing activity to ensure positive exposure for both properties, positioning them as the best that a European resort has to offer
  • Ensure that each busines unit has its own marketing strategy
  • Leverage distribution partners SMLW and LHW

Perfil Buscado (H/M/D)

  • A minimum of 7 years in a luxury brand marketing leadership position with international experience
  • Commercially savvy and highly proficient in brand building and e-commerce
  • Fluent in written and verbal English, Spanish helpful but not essential
  • Personable with excellent communication skills and ability to build relationships
  • Good listener who is culturally sensitive
  • Self-starter, big picture orientated with an eye for detail

Qué ofrecemos

Attractive salary package

Ver más ofertas de empleo
Regina Santamaria
Indicar número de referencia para la oferta

Resumen de empleo

Sub Sector
Leisure, Travel & Tourism
Tipo de Contracto
Nombre del consultor
Regina Santamaria
Número de referencia