Digital Marketing Director

Barcelona Permanente

Added 30/03/2023

  • Successful growing retail company
  • Product leader

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Excellent opportunity in a growing fashion company environment


  • Develop an overall digital marketing strategy and see through campaign implementation to increase brand awareness, website traffic, and sales.
  • Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organisational objectives are met.
  • Source for and work closely with digital agencies to ensure the digital marketing objectives and strategies are clearly communicated and aligned.
  • Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge.
  • Communicate on a regular basis with all relevant stakeholders including sales & marketing teams and IT department to ensure all digital efforts are fully synced up.
  • Plan and manage budget across all digital and social media channels and platforms.
  • Track and measure the performance of all digital marketing and social media channels and propose optimisation initiatives to maximise marketing ROI.
  • Ensure the efficiency and optimisation of the digital ecosystem through SEO, SEM, and SMO.
  • Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices.
  • Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimise organisational productivity and effectiveness.

Perfil Buscado (H/M/D)

  • Degree in Marketing or equivalent.
  • Master/postgraduate/specialisation in Digital Marketing / Social Media.
  • At least 8 years of proven experience in digital marketing.
  • Experience in retail fashion industry.
  • Experience working with digital agencies.
  • In-depth knowledge and experience using various digitalmarketing platforms and tools
  • Excellent understanding of digital practices such as SEO, SEM and SMO.
  • Proven track record of effective budget planning and management.
  • Familiarity with all major social media networks specially Facebook, Instagram, TikTok.
  • Experience interpreting analytics reports and producing actionable insights.
  • Proven results in effective campaign management and implementation leading to achieving set target objectives.
  • Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology.

Qué ofrecemos

excellent opportunity

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