Digital Marketing Director (Spain and Portugal)

· Define and ensure the implementation of the G2M plan B2C and B2B in line with the overall business plan.

· Ensure the consumer / end user experience with the brand is enhanced both on-line and off-line

· Lead and coordinate all the national marketing activities related to all channels in terms of pricing, positioning, initiation of promotions, and marketing along with actual and future development of the value proposition, ensuring alignment of all initiatives to overall strategy.

· Successfully commercialize the offers including the launch of new products to achieve business results

· Brand and Commercial related KPIs: looking to improve awareness, consideration, purchase intention for the brand but also market share, margin, cost to sell and other metrics.

· Optimize the Marketing budget.

· Team leadership: As someone in charge of a good sized team, you will be responsible for their personal development and engagement with the business.

· Take a lead role in the development of the Mid Term Plan, taking clear input and feedback from other members of the IB leadership team and EUS Team and working closely with Commercial Director.