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Demand Generation Manager (B2B an AI Expert)

Barcelona Permanente Ver descripción del puesto
We are looking for a hybrid strategist‑executor: someone who can design the growth playbook and execute it, testing fast, iterating faster.You will own the entire growth engine - from funnel optimization to experimentation - integrating cutting‑edge marketing technologies, AI‑driven tools, and advanced automation to deliver measurable results in markets with complex sales cycles.

Actualizado el 18/09/2025

  • We are looking for a hybrid strategist executor
  • You will own the entire growth engine

¿Dónde vas a trabajar?

We are looking for a hybrid strategist‑executor: someone who can design the growth playbook and execute it, testing fast, iterating faster, and thriving in the pace (and occasional chaos) of a deep‑tech scale‑up.

You will own the entire growth engine - from funnel optimization to experimentation - integrating cutting‑edge marketing technologies, AI‑driven tools, and advanced automation to deliver measurable results in markets with complex sales cycles.

Descripción

  • Full‑funnel ownership: Awareness → Acquisition → Activation → Retention.
  • Design and execute growth strategies tailored to public and private sector markets.
  • Create and run growth experiments (A/B, multivariate) to optimize conversions and pipeline velocity.
  • AI‑driven marketing automation:
    • Generate visual, audiovisual, and written content using generative AI (MidJourney, Stable Diffusion, Runway, Synthesia, GPT, Jasper, Copy.ai).
    • Implement predictive lead scoring and advanced segmentation with machine learning.
    • Build automated, multi‑channel customer journeys and nurturing workflows for long sales cycles.
  • Multi‑channel campaigns: paid search, paid social, SEO, email, referral, partnerships, ABM.
  • Website optimization as a growth asset (UX, SEO, lead capture, dynamic personalization).
  • MarTech integration: deploy and manage intelligent CRMs and automation platforms (HubSpot, Salesforce, ActiveCampaign, Marketo, Zapier, Segment).
  • Advanced analytics & BI: build dashboards in Looker Studio, PowerBI, Tableau, or Mixpanel; use predictive models for churn, LTV, and CAC to guide strategic decisions.
  • Manage budgets for maximum ROI and coordinate a lean ecosystem of agencies/freelancers.
  • Collaborate closely with Sales and Product to align inbound, ABM, and nurturing strategies.

¿A quién buscamos (H/M/D)?

  • Adaptable, resourceful, action‑oriented.
  • 5+ years in growth/digital/performance marketing for B2B (ideally in deep‑tech, hardware+software, IoT).
  • Proven experience in AI applied to marketing and advanced automation.
  • Track record scaling campaigns and optimizing funnels with modern MarTech stacks.
  • Proficiency in analytics tools (GA4, Looker Studio, Mixpanel, PowerBI) and paid media platforms (Google, LinkedIn, Meta).
  • Strong skills in content creation, SEO, and technical storytelling.
  • Bilingual English/Spanish (professional or native).



Ability to translate complex technology into clear, ROI‑driven value propositions.

¿Cuáles son tus beneficios?

Remote working 2 days a week

Salary Fix + Bonus

Ver más ofertas de empleo
Pol Huerta
Indicar número de referencia para la oferta
JN-032025-6703206

Resumen de empleo

Sector
Digital & eCommerce
Sub Sector
Online Marketing Management
Añadir industria
Technology & Telecoms
Localización
Barcelona
Tipo de Contracto
Permanent
Nombre del consultor
Pol Huerta
Número de referencia
JN-032025-6703206

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