CRM Manager fluent in English - PageGroup SSC

CRM Strategy & Planning

• Collaborate with Channel Marketing Director and regional marketing teams to define and deliver a CRM strategy aligned to customer retention, engagement, and commercial goals.
• Partner with the Global CRM Product Team to develop, map, and optimise client and candidate lifecycle journeys and rollout of global products.
• Lead audience analysis and segmentation initiatives to ensure effective targeting and personalisation across CRM programmes.

Performance, Reporting & Optimisation

• Establish and manage a regular reporting cadence, leveraging lead and lag KPIs to measure programme impact and recommend strategic improvements.
• Analyse CRM campaign performance, identifying opportunities to enhance conversion, engagement, and ROI across Page Executive and Enterprise Solutions CRM program
• Conduct ongoing A/B testing to optimise conversion rates, deliverability, and overall CRM performance.

CRM Execution & Campaign Management

• Create and deploy B2B and B2C CRM campaigns using Salesforce Marketing Cloud, supporting regional marketing teams with effective lead generation, activation, and revenue-driving activities.
• Manage email marketing operations, including HTML builds, scheduling, automation setup, and triggered journeys within Salesforce Marketing Cloud.
• Collaborate with regional CRM teams for delivery of key campaigns targeting the core audience
• Develop and maintain email templates aligned with brand guidelines and CRM best practices.

Stakeholder Management & Collaboration

• Manage end-to-end campaign execution, collaborating closely with Creative Services, Content, Digital, and local Marketing Managers to ensure smooth delivery and alignment with strategic objectives.
• Act as an internal champion for CRM excellence-educating the organisation on emerging trends, evolving best practices, and platform capabilities within email and marketing automation.