Commercial Director (Generics - Hospital Channel)

Commercial Strategy & Business Development

• Design and implement the national commercial strategy for the hospital channel, with a strong emphasis on high-impact generic drugs.
• Define the go-to-market model and the commercial organizational structure required to support rapid and sustainable growth in Spain.
• Identify market opportunities, analyze potential, and implement strategic initiatives to drive long-term revenue expansion.

Hospital Channel Leadership

• Expand the company's presence in public and private hospitals, with a specific focus on critical care units and high-consumption injectable therapies.
• Manage and support participation in hospital tenders, pricing strategies, and regional procurement processes.
• Ensure competitive positioning and robust execution within all hospital purchasing structures.

Team Leadership

• Build, lead, and develop a national team of Key Account Managers (KAMs).
• Set strategic priorities, performance objectives, and KPIs to ensure strong customer engagement and market coverage.
• Oversee the implementation of digital tools and processes to monitor KAM activities and key account performance.

Stakeholder & Institutional Engagement

• Establish and maintain strong relationships with:
  • Hospital pharmacy units
  • Procurement and tendering departments
  • Regional health authorities
  • Clinical and institutional decision makers
• Represent the company in institutional forums, industry events, and strategic meetings.

Market Intelligence & Performance Management

• Monitor competitive dynamics, pricing evolution, regulatory updates, and tendering processes across regions.
• Manage budgets, performance dashboards, forecasts, and ensure alignment with global commercial strategy.
• Implement analytical frameworks to assess market behavior and optimize decision-making.