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Category & Trade (OOH Channel) - FMCG multinacional company

Madrid Permanente EUR45.000 - EUR55.000 por año Ver descripción del puesto
FMCG multinational company is looking for a Category & Trade (OOH Channel) role to accelerate the development of the OOH channel by expanding distribution, recruiting new customers, and deploying innovation that unlocks new occasions and drives sustainable growth.

Added 05/02/2026

  • At least 5 years of experience as category / trade OOH in FMCG
  • Fluency in English is a must

¿Dónde vas a trabajar?

The employer is a medium-sized company operating in the FMCG industry (food). They are committed to delivering high-quality products and innovative solutions for their customers. The company values expertise and offers a professional environment for growth and success.

Descripción

  • Develop and implement category strategies tailored to the OOH (Out-of-Home) channel.
  • Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.
  • Define growth drivers and priority platforms within the OOH channel
  • Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).
  • Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators
  • Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route.
  • Look for new product development opportunities working together the Global teams.
  • Segment OOH customers and design tailored activation plans-aligned with the principle that OOH is not one‑size‑fits‑all.
  • Generate selling stories, opportunity assessments, and category arguments for customers.
  • Build activation plans that improve visibility and rotation.
  • Work with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption
  • Develop customer‑specific tools: menu boards, chef applications, recipe cards, operational toolkits.
  • Ensure execution consistency with global brand guidelines and OOH communication frameworks.
  • Partner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence.
  • Serve as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing
  • Strong ability to analyze market, channel and customer dynamics in the OOH environment.
  • Capability to translate data and insights into clear category strategies and growth plans.
  • Solid understanding of commercial KPIs and P&L drivers.
  • Proven ability to identify new business opportunities and growth white spaces within channels and customer segments.
  • Strong understanding of route‑to‑market models (direct, wholesalers and distributors, etc).
  • Ability to lead and orchestrate innovation launches in a complex OOH ecosystem.
  • Solid experience in trade stories, category projects and joint business planning with customers.
  • Strong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks).
  • Strong operational rigor combined with creativity in activation design



¿A quién buscamos (H/M/D)?

A successful Category & Trade OOH Channel should have:

  • Entrepreneurial, proactive and growth‑oriented mindset
  • Excellent cross‑functional collaboration skills, and ability to influence without direct authority
  • Strong strategic analytical thinking, creative & innovative thinking, pro-active & can-do attitude
  • Agility, ability to integrate change in a dynamic environment
  • Embody the Bel Leadership competencies: drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash & develop talents.
  • High level of comfort with numbers and performance tracking
  • Proficiency in Microsoft Office applications, including Excel & Power point
  • Fluent in English, both written and spoken
  • Experience with wholesalers, foodservice or OOH customers is needed

¿Cuáles son tus beneficios?

  • Competitive salary range.
  • Performance-based bonus of 8%.
  • Opportunities for professional development and career growth.
  • Work in an established and respected company in the FMCG industry.
  • Located in Madrid, offering a vibrant and well-connected work environment.
Ver más ofertas de empleo
Ines Bdiri
Indicar número de referencia para la oferta
JN-022026-6939714

Resumen de empleo

Sector
Marketing
Sub Sector
Trade Marketing
Añadir industria
FMCG (Fast Moving Consumer Goods)
Localización
Madrid
Tipo de Contracto
Permanent
Nombre del consultor
Ines Bdiri
Número de referencia
JN-022026-6939714

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