Brand Manager - High-speed rail industry

Madrid Permanente EUR40.000 - EUR45.000 por año

Actualizado el 10/06/2024

  • Proven experience in brand management for a new product/service
  • 4-5 years experience in brand management roles. English B2

¿Dónde vas a trabajar?

We are currently seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will be a strategic thinker with a creative flair and a passion for brand development. As the Brand Manager, you will be responsible for developing and implementing brand strategies to drive growth and enhance brand awareness. You will collaborate cross-functionally with internal teams to ensure brand consistency across all channels and touch-points. The successful candidate will have a proven track record in brand management, excellent communication skills, and the ability to thrive in a fast-paced environment. If you are a strategic thinker with a passion for branding and a desire to make a significant impact, we encourage you to apply.

¿Qué harás en tu nuevo puesto?

This position will report to the Marketing Director.

Responsibilities:

  • Brand Strategy Development: Develop and implement comprehensive brand strategies aligned with ithe company objectives, market positioning, and target audience to drive brand growth and equity.
  • Brand Identity Management: Ensure consistent brand messaging, visual identity, and tone of voice across all communication channels, including advertising, press, digital platforms, and other marketing channels.
  • Market Research and Analysis: Conduct market research, competitor analysis, and consumer insights to identify market trends, customer preferences, and opportunities for brand differentiation and expansion.
  • Brand Performance Monitoring: Track and analyse KPIs, including brand awareness, brand perception, market share, and sales metrics, to assess the effectiveness of brand strategies and initiatives.
  • Brand Asset Management: Manage brand assets, including trademarks, logos, brand guidelines, and other brand-related materials, to protect and enhance the brand's equity and integrity.
  • Cross-Functional Collaboration: Collaborate with internal teams such as product development, sales, and marketing to ensure brand alignment and integration across all business functions.
  • Stakeholder Engagement and Relationship Building: Build and maintain strong relationships with external stakeholders, including customers, media, influencers, and partners, to enhance brand visibility, reputation, and advocacy.

¿A quién buscamos (H/M/D)?

Experience & requirements:

  • 4-5 years experience in brand management roles, preferably within travel industry, demonstrating a track record of successfully developing and implementing brand strategies.
  • Proven experience in developing and managing marketing campaigns across various channels, with a focus on achieving campaign objectives and KPIs.
  • Bachelor's degree in Advertising or Marketing
  • Master's or Postgraduate degree specializing in brand management
  • B2 English



Skills:

  • Ability to think strategically and develop long-term brand strategies aligned with business objectives and market trends.
  • Capacity to generate innovative ideas and concepts for brand campaigns, activations, and storytelling that interacts with the target audience.
  • Strong verbal and written communication skills to effectively convey brand messages, collaborate with internal teams, and engage with external stakeholders.
  • Ability to lead cross-functional teams, inspire creativity, and drive collaboration towards achieving brand goals and objectives.
  • Attention to detail in managing brand assets, ensuring brand consistency, and maintaining brand integrity across all touchpoints.
  • Customer-centric mindset with a deep understanding of consumer behavior, needs, and preferences to develop brand experiences that resonate with the target audience and drive customer loyalty.

¿Cuáles son tus beneficios?

  • 10% bonus
  • 1 telework day per week
  • Work hours on Fridays from 8 AM to 2 PM
  • Summer intensive work hours from 8 AM to 3 PM
  • Restaurant vouchers: 175 € per month
  • Medical insurance
  • Company discounts up to 600 €
Ver más ofertas de empleo
José Suárez Álvarez
Indicar número de referencia para la oferta
JN-052024-6427386

Resumen de empleo

Sector
Marketing
Sub Sector
Brand Management
Industria
Transport & Distribution
Localización
Madrid
Tipo de Contracto
Permanent
Nombre del consultor
José Suárez Álvarez
Número de referencia
JN-052024-6427386

En Michael Page creemos en la diversidad e inclusión. Defendemos la igualdad de oportunidades sin discriminar por género, raza, edad, religión ni orientación sexual o por cualquier otro aspecto que pudiera ser considerado excluyente.