Detalles del puesto

Digital & Media Executive Northern Europe

Barcelona   •  Permanent   •  Actualizado 21/10/16

Bullet points

  • International services company leader in his sector
  • Digital Executive

Acerca de nuestro cliente

  • International services company leader in his sector

Descripción de la oferta

Position Purpose:

Ownership and administration of the local websites, act as the local SEO expert, support the Ops business in the effective use of digital media, execute the group PPC strategy locally and act as the local product expert on social media.

Essential Duties and Responsibilities:


  • Ensuring content updates are put in place quickly and efficiently in response to requests from the local marketing or operational teams
  • Acting as the local contact point for issues, functionality upgrades, updates and testing
  • Promotion of the site and its features both internally and externally
  • Conducting usability testing and working with the regional digital analyst to identify issues or opportunities and recommend solutions
  • Managing assigned digital projects to completion eg Website upgrades
  • Working with the Ops business to ensure there are sufficient volume and quality of adverts for core job titles


  • Defining the local keyword strategy in consultation with the Ops business
  • Executing the group SEO strategy locally, through the management of a local agency or using in-house resources
  • Ensuring local marketing staff are trained to capitalize on SEO link opportunities and providing ongoing support as needed
  • Assisting the marketing teams to ensure all content they produce is SEO optimized prior to release
  • Ensuring every new page added to the site is SEO optimized prior to deployment and contains appropriate cross links

Digital Media (Job Boards)

  • Working with the regional digital analyst to identify opportunities to drive down the cost per acquisition for each partner and provide recommendations to the Ops business
  • Working with IT to ensure automated feeds are established for each partner and that job mapping, business rules and timing are all configured to optimize advert performance
  • Working with the marketing team to implement regionally consistent sales support material for our client paid advertising products


  • Providing internal capability or where practical appoint and actively manage a PPC agency
  • Running ongoing campaigns focused on candidate and client acquisition for high growth areas
  • Launching strategic ad-hoc campaigns in direct response to Ops business requirements
  • Managing PPC campaigns as part of our client paid advertising packages
  • Working with the local marketing team to promote key content across social media channels to maximize penetration
  • Leveraging re-marketing and other innovative initiatives to capitalize on both brand engagement and increased conversion opportunity

Perfil buscado (h/m)

Education and Experience:

  • University degree in Marketing, Administration, Statistics or similar.
  • Minimum 3 years of experience in a digital media / marketing role, online project management/online marketing expertise.

Skills and Abilities:

  • Dutch mother tongue, Fluent English
  • Experience of internal stakeholder management (preferably in a sales environment)
  • High analytical skills
  • Excellent written and verbal communication skills (a must)
  • Able to work autonomously and to take initiative


Any other knowledge/skill/ability not essential but desired

Specific requirements for the role:

  • Highly Familiar with SEO and PPC concepts
  • Strong digital knowledge and general usability concepts

Qué Ofrecemos

Oportunidades de carrera y desarrollo profesional

Me interesa este trabajo

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