Detalles del puesto

Digital Marketing Manager (BtoB)

Madrid   •  Permanent   •  Publicado 08/09/16

Bullet points

  • Large international Real State Company
  • You've got strong experience with digital media marketing?

Acerca de nuestro cliente

B2B Real State Company

Descripción de la oferta

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels in Spain.

You must be a data-driven, analytical thinker. Specifically, you will be responsible for digital media buying and management of the day-to-day operations of social, search, display and re targeting campaigns.

This position reports into the Senior Digital Marketing Manager.

Key Responsibilities

  • Plan and execute all web, SEO/SEM, marketing database, emailing, affiliation, social media and display advertising campaigns

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Take full advantage of our marketing automation solution
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Commercial animation of the platform, on-site promotion of our properties
  • Implement best practices and work closely with the central media digital agency
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Expertise on all marketing activities, even offline, that can drive brand awareness, traffic and leads on websites.

Perfil buscado (h/m)

Qualifications/Required Education: Bachelor's Degree

Required Experience: 5-8 years experience in digital media/marketing.

Qualifications/Skills: Fluency in English / Spanish as mother tongue

Previous experience in B2B digital marketing activities is a plus

Proven working experience in digital marketing

Demonstrable experience managing SEO/SEM, marketing database, emailing, affiliation, social media and/or display advertising campaigns

Content management skills, including site management, usability, information architecture and layout

Experience in optimizing landing pages and conversion rate

Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe SiteCatalyst, Omniture, WebTrends)

Experience in setting up and optimizing Google Adwords campaigns

Knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Qué Ofrecemos

Career path and attractive package

Me interesa este trabajo

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